Let's quickly remind ourselves what a culture is: "A culture is simply the collection of beliefs on which people build their behavior." A company culture hence is the set of beliefs that are shared and enforced by leaders and employees when carrying out day-to-day activities at work. In financial terms, the belief that makes most sense for businesses is increasing revenue as fast as possible with as little investment as possible
. This would mean a focus on things such as maximizing working hours, minimizing resources, personnel costs, and distractions from actual production.
Of course, we all know this is not how most businesses operate today. We also know that we live in an age of extreme competitiveness, complex technological development, and increasing speed of change. This creates a dilemma. The same practices that businesses need in order to thrive from a financial perspective are the ones that overwhelm employees and, in the long run, compromise their performance, motivation, and output.
Our past, very performance-focused century has resulted in today's rise in mental health issues
as well as the popularity of alternative career paths such as, i.e. freelancing and digital nomadism. This shows that building a culture focused on performance may not be the best, healthiest, or most sustainable way to fuel results. But what's the alternative?
You guessed it. It's a culture for growth.